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About The Bike Line

The Revard BrothersIt was a quick spin around the block on their kid’s bikes that first motivated Tom and Nancy Revard to get into cycling.  That “quick spin” turned into a couple of hours and a family obsession was born.  Tom and Nancy soon got the whole family of eight involved in cycling and eventually opened the family business, The Bike Line, in 1979.  

Today, The Bike Line is owned by Charlie, Bill and Jimmy Revard, and specializes in Trek Bicycles, of Waterloo, Wisconsin and Electra Bicycles of Encinitas, California. Bike Line takes pride in featuring the best selection of Trek and Electra bikes in the area and is the largest dealer of Zipp wheels, a premium brand of wheels raced all over the world by top professionals, in Indiana.

Bill explained that one doesn’t have to be a professional rider to enjoy professional-quality equipment. “It’s a rewarding way to get more enjoyment and performance out of your sport,” says Bill, “and, it makes for a better, higher-intensity workout.”

The Bike Line offers year-round group rides on Tuesday and Thursday nights at the store.